This may also work against the food’s desirability, according to Hagen. These feelings may unconsciously prompt us to think of such foods as tasting too good to be good for us. Nonetheless, marketers generally view such advertising as effective. If it is not the way that pretty food activates the brain’s reward center, the study […]

This may also work against the food’s desirability, according to Hagen. These feelings may unconsciously prompt us to think of such foods as tasting too good to be good for us. Nonetheless, marketers generally view such advertising as effective. If it is not the way that pretty food activates the brain’s reward center, the study […]